The Lens 
Newsletter for the FWPPA

Fort Worth Professional Photographers Association Affiliate of the Professional Photographers of America

Teresa Steed-Editor

Member's Choice Award June, 2018

Andy Lay

"Venetian Sunrise"

Member's Choice-March 2017

President's Message--Malinda Julien, CPP

June 01, 2018

FWPPA President’s Message

June 2018


June General Meeting:

It is POTLUCK time! Nothing like food, a great program and all our friends together! We’ll have a sign up form on the website for you to say what you are bringing!

I can’t tell you all what it means to have all of you as friends. Isn’t it great? No one gets us like we all do!

My message? Enjoy each other, enjoy what we do and learn everything you can!

Summerfest is coming up quickly and I hope you all will be there!

IPC is upon us and I wish each of you the very best in competition! Want to enter but need some help? I plan on getting a little group together to go over sizing and mat presentations –

I just want to say how fortunate I am to know each and everyone of you! To be inspired by you and your talents.

See you in June!

(Bring some great food!)


Next meeting: Guy Phillips--June 13, 2018 at 6:30 p.m.

June 01, 2018


June 22, 2018

Don't miss TPPA's annual photographic event in Conroe, Texas.  It combines photographic education and family fun on the shores of Lake Conroe at the La Torretta Resort and Conference Center.  The dates are June 24-27, 2018.  Summerfest also features the Texas-sized Photographic Competition where photographers compete for top honors in the Annual TPPA Photographic Competition.  We were also given a bit of a heads up that early registrants will be treated to a special treat (it has to do with Tony Corbell)!  Get more info and register here!

by Dwayne Lee, M. Photog., Cr.-API

June 01, 2018

Discover the Power of FOUR

By Dwayne Lee, M.Photog., Cr. - API

Have you ever realized how powerful the number Four is? Most street intersections have four corners. A vast majority of paintings, photographs, and frames have four sides. Cars have four wheels. There are four primary directions – North, South, East, and West.


So what does this have to do with your photography business? Incorporating the ideas behind the “Four-mula for Success” (developed and written by Murray and Neil Raphel plus Ray Considine) into your daily operations could catapult your business to the top in a relatively short time. It has actually worked for hundreds of different businesses for decades.

Examining the “Four-mula for Success”

Your only commitment to this process is to set aside a few minutes of each workday to contact customers. There are four different approaches you can use, too. You can do one from each category, or four from one category, or ANY combination of four. Whatever you decide, the result is always the same: more business.

Sounds too easy, doesn’t it? That’s where the problem lies. Each of the four key approaches has one underlying tenant: communication with your clients. It’s actually so easy that many people won’t make it a daily habit. But for those that do, the rewards will be bountiful. Let’s get started.



Each day, write four notes to your good customers. Simply telling them about a special promotion you are having or just a short “thank you for being a customer” is fine. It’s been proven that notes like this get passed around amongst their inner circle until the note frays at the edges!


When was the last time your received a personal note of ‘thanks’ from a place of business that you had spent money? How did it make you feel? Can you imagine your clients getting the same warm feeling when they get your hand-written note?


A personal written note to a customer is rare in this world of faxes and e-mails. Very few people actually receive a personal letter anymore, thus making this media so much more impressive. Staying in contact with your customer is excellent public relations, reminding them that you are still in business and are ready to serve their needs.



This is just like the four notes, only using the phone instead of pen and paper. Ask anyone you know when was the last time they received a positive phone call from anyone with who they did business. Their response will probably be rarely or never.


You might consider a purchase threshold where you automatically call the client within a day or two of the purchase to say thank you. Imagine, then, the reaction your client will have when you call them and thank them for a recent purchase or just wanted to make sure they were pleased with their purchase. Talk about great P.R. You’ll be the ‘talk of the town’!


When you purchase business cards, how long does a box of 500 or 1,000 last you? One sales manager I heard about goes through a box of business cards EVERY month!


Business cards are actually miniature billboards. They tell people what you do and sell, and help remind them for a long time. And amazingly, they tell people how to contact you.


Wherever you go, carry a load of business cards with you. Hand them out (Duh! They don’t do you any good in your pocket!) Give one to a waiter/waitress at the restaurant. And to the ticket-taker at the movie. And to business acquaintances. When introduced to someone, give them your card. Business cards cost a few pennies each, but can sow seeds that will continue to bear fruit.



Ask for the order. I have seen and heard of so many studio owners who fail to follow through on all of their hard work. Once you get a new client to know who you are and express an interest in your business, make it easy for them to do business with you. Make your presentations, then ask for the order. It’s called follow-through. Like golf, a good follow-through generates positive results.

I read about a banker in New Jersey who played golf every Saturday for years with a very prominent businessman. One day, the banker asked the businessman. “Tom, we’ve been playing golf together every Saturday for the past four years. How come you don’t have any money in my bank?”


Tom answered, “How come you never asked me?” How many of your clients would say, “You never asked me.”


Do one of each or any four of these approaches every day. The result will be more than 1,200 contacts a year. And if only one in ten respond, you just made more than 100 EXTRA sales. These are sales you would not have had.


From Your Editor!

June 01, 2018

It seems like we went from winter straight into summer this year.  I probably think this every year, but it sure did seem to get pretty hot, pretty quick.  Time for playing in the sun, baseball, chasing fireflies and all those fun past times of summer.  Get out and enjoy because it will seem like no time until school is starting again!  

TPPA's Summerfest is coming up VERY soon!  June 24-27 is the date and La Torretta Lakeside Resort in beautiful Conroe, Texas, is the place!  You can find all the details here!  And DON'T FORGET (if it is not too late) we heard from TPPA Executive Director, Steve Kozak at our March meeting, that there will be a special treat for those early registrants!  

More exciting news from TPPA!  Fall will be here before we know it and Photogenesis (the yearly TPPA Convention) will be right in our own neck of the woods this year!  Grapevine, Texas is the location and the dates are October 12-14.  More info about this will be coming our way soon.  

As always, try to take advantage of the amazing educational and networking events that FWPPA, TPPA and PPA all work so hard to provide.  They are by far the highest quality educational events money can buy.  

Now, get out there and catch a few fireflies after your next sundown session!

Teresa Bays Steed, VP Website & Newsletter

Calling all Authors!

June 01, 2018

We are in search of compelling and interesting articles to include in our newsletter.  If you have written (or would like to write) an article that you believe FWPPA members would enjoy reading, please submit them to Teresa Bays Steed at

Monthly Competition--Terry Ip, VP of Competition

The Monthly Print Competition allows us to see some of the terrific work of some of our members.  

FWPPA Fellowship Awards Program

June 01, 2018

Did you know you can earn a FWPPA Full Fellowship Award and Associate Fellowship award by accumulating points for accomplishments and service to FWPPA.  Print out the FWPPA Fellowship Point Request Form by clicking the button below and fill out the points you have earned this year. You must submit this to Vicky Kemp, VP Competition by November 1, 2017, to earn your points for this year.  You must do this by November 1 of each year.  Get those points turned in for your chance to earn your Associates or Full Fellowship Award!

New Print Competition Rules

June 01, 2018

Click below to view the new Print Competition rules!

June 13 Meeting is POT LUCK!!!

June 01, 2018

Hey Everyone!  The June 13, 2018, meeting will be POT LUCK!  People may bring anything they like - casseroles, sandwiches, etc…  drinks - put your contribution on the list on the website.  Sharing a meal is always fun!

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